Launch: The OMJ Whiskey Club

Launch: The OMJ Whiskey Club

For anyone that has been by the store over the last 3 years, you may have heard us talking about a certain Whiskey Club that we would "soon" be launching. Well, in-spite of my personal procrastination, the day is finally here and we are so excited. This past Friday we held our first official whiskey club event and kickoff, and we had our buddy Trey Wade, also Chief Experience Curator for Blue Run Spirits, on hand doing the tasting. It was a blast, and the best whiskey tasting I have ever been to (fully objective here 😁)!

So...what is the whiskey club about? At its heart it is about community, and of course great whiskey. Yes, we are a clothing company, but our interest go far beyond that, and what we love the most is interacting with customers and providing a great experience. The whiskey club has been a personal dream of mine as it is something that creates that experience, and is also something no other clothing company (Charlotte or anywhere) is doing. To do it right is a huge undertaking (see procrastination mentioned earlier), and we never want to settle for average. So with the help of Trey and my incredible staff, we have put together something that, if you are a whiskey lover or follower, is truly amazing.

Whats included:
  • 10% off all OMJ orders (custom and ready-wear, for as long as you are a member)
  • OMJ custom whiskey glassware
  • Custom engraved membership card (with your name on it)
  • Quarterly tasting events (we have some of the biggest distilleries in the business lined up and you will have access to taste bottles that you may never be able to find)
  • Access to exclusive private barrel picks (for those that know about barrel picks, they are super rare and even harder to find. With being a member of the whiskey club you are guaranteed a bottle with each pick.
  • Members only special clothing releases (we have some fun stuff planned!)

Lastly, we are keeping it small at first to guarantee spots for tastings, as well as bottles for barrel picks. If you are interested, make sure to sign up before all slots are gone! Also, father's day is coming up...just saying might be a great gift idea! If you have any questions, please feel free to reach out as well.

Best,

Bradley Rhyne, CEO and Co-Founder

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